Vivian of Holloway

Nestled in the Hustle and bustle of North Londons Holloway Road you find a rather unique little fashion oasis Vivien of Holloway. Never having been a fan of High Street fashion at a very young age Vivien starts reproducing the glamorous look of her movie star icons from the 1940s and 50s. The shop has become a destination for travelers from all over the world with well cut classic pieces for any occasion. The cut of her collection celebrates women's curves while looking sassy and classic. This range fits a 24-38 waist with fabrics to suit all personalities. So if you are looking for something fun and flirty for a picnic or the races or you are Mother of the bride she has all bases covered.

Vivien herself has no formal training she just started playing around with ideas when she was 10 and by 14 was selling her designs to friends. The next couple of decades were a whirlwind of travel motherhood and growing the brand. Celebrities were quick to realise the value of her unique designs. So with her first magazine cover at 17, she has become the stylists favourite. 4 Radio Times covers later and many Red Carpet appearances her childhood dream to own her own dress shop was realised  9 years ago with the opening of the Holloway store. Here you can get a complete makeover with the help of her carefully chosen style assistants. If you like you can be left totally alone to shop or they with help you to complete your whole look including items from the fabulous array of designer accessories personally chosen by Vivien from around the world. 

If you can't make it to the store she also has a webstore and stockists around the world. 

So from a little girl making dolls clothes on her grandmothers Singer hand crank sewing machine to a company with 3 factories, this girls dream came to life. 

When I was a child I used to watch old movies of London with my mother and she told me stories of luxury and glamour of how she used to make the simplest alterations to invent new looks. Making pencil skirts with one simple seam up the back and a few darts. She used to wear my grandfathers trousers and shorten his coats to make Jackets. She made her own wedding dress but had to be sewn into it as she couldn't do zips. My father was always a great support joining in wherever he could to help out. He inspired a lot of great marketing ideas and taught me to laugh in the face of adversity.
 

 

 

 

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